Nakumatt Holdings, the famous supermarket in Kenya has landed a franchise business-cum-marketing arrangement with a prestigious maker of cosmetics, Revlon, which enjoys listing in the New York Stock Exchange.
The move will see the assets of the supermarket multiply as it moves into specialization areas on its momentous journey into turning into a departmental facility.
“We start with Revlo but going ahead you will see more brands,” announced lifestyle head at Nakumatt, Sonali Shah, while understating that this is an apt start before going departmental.
Allegedly, Nakumatt footed some $1M to help advertise and distribute Revlon products before the acquisition.
The company has led the pack in the expansion drill that began in 2008 when it opened a mega facility in the capital of Rwanda, Kigali, before following up the gesture, a year later, by penetrating the lucrative urban market in Kampala, Uganda.
The company has also had its share of low-level and high-level takeovers, including the conversion of Payless Supermarket which by then vaunted but two branches in Uganda. This leveraged the Ugandan presence to a trio, all of which accumulating a value of $650000 worth of purchasing cost.
In Kenya, the latest takeover by Nakumatt is Woolmatt Supermarket with an objective of turning the fortunes of the latter retail chain which has not being doing well in the Commercial Business District of Nairobi.
Going by the new prestige of success, the retail chain has sought professional help of the Kenyan Diaspora, including Ms Shah, who before coming to found the cosmetic division, was working in the beauty sector in the United Kingdom.
Revlon may not be the only international firm that has received a helping hand to market its name in the cosmopolitan heart of Kenya, as other perfume and cosmetic brands like L’Oreal are also seeking local penetration for their world-famous products.
So far, the Revlon division is operational in two of the supermarket’s Westlands branches in Nairobi, but word is out that the company may make a beeline for hubs across the country’s borders.