The Seven-up Bottling (SBC) Co. has resuscitated the fortunes of a carbonated beverage company that left the Kenya market in the early 1970s, by establishing a processing plant at Ruaraka, along the Thika superhighway to produce Pepsi Cola, the soft drink, and bottling accessories.
The plant will fit snugly into the picture of an industry that Coca-Cola has monopolized for decades, by promoting new production efficiencies courtesy of technology that will cut on the costs of aquatic and energy portions of the whole production budget.
The chairman of SBC Kenya, Faysal El-Khalil was on cue saying that the return of Pepsi-Cola via its new industrial facility underscores the fact that the country is becoming a lucrative investment hub, adding that this is but the initial stage of his Group’s expansion into the rest of Africa.
Competitiveness is also part of the new deal that the Pepsi-Cola factory will drag onto the scene by bequeathing the Kenyan consumer a wider choice as well as spur growth in the sector as a result of the very competitiveness.
“We’re looking forward to this opportunity and the added competition that we’ve brought to the market,” said Mr. El-Khalil.
Early 2013, SBC placed an ad on a local website of a development it was planning along the Thika superhighway, at a site of a discontinued quarry, in Ruaraka, the home of the country’s chief brewer, East African Breweries LTD. The piece of land that has transmuted into the current factory lies on a swathe of land measuring 4.8 hectares. The company said that the establishment of the plant would primarily serve the local market, and would introduce conveyor lines for refillable glass, as well as, PET bottles. There would also be administrative and marketing offices. Other amenities that the facility features include sugar storage facility, water tanks, a garage and effluence treating point, besides a syrup facility.
*syrup room *sugar storage facility *water tanks * effluence plant
*sugar storage facility
* effluence plant
- Staff offices
- Conveyor lines for glass
- PET Bottle lines
The latest information from SBC Kenya indicates that the company will be starting with a local employment base of some 200 employees, but it will add 100 more by the close of the next financial year. The local subsidiary also wants to stay afloat by following the firm quality controls of its worldly partners, namely Seven-UP Intl. and PepsiCo Intl. This is why the firm is looking forward to nurturing change in the labor market by offering sufficient wages made buoyant by value-added benefits. Furthermore, SBC Kenya will maintain a par in tapping and maintaining the lot of the best labor force in Kenya, on individual terms.